Video engagement and targeting technology

With nearly 20-year of experience in the acquisition, processing and display of digital traffic data in “True Real Time” through its services of Digital Analystics, the Shiny team has developed innovative and high-performance systems of delivery for advertising. Based on technologies and proprietary algorithms, they allow an ideal targeting of the campaigns.

With this purpose in mind, the Shiny team has developed a proprietary Data Management Platform, ShinySense, that analizes in real time the traffic generated by millions of devices. The use of expert systems and “machine learning” methodologies based on historical sequences allow the delivery of ADV campaigns on specific targets. Engaging and effective new formats of Video Advertising finalize the campaigns.

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