Taking advantage of its privileged position in the market and strengthened by a network of users of its free Web Analytics services (which counts more than 200.000 active accounts), Shiny analyzes overall traffic data on a statistic base. From this favorable observation point, Shiny has developed a DMP that uses the historical analysis of behavioural patterns as a starting point. This ends up in a predictive system that can identify the user’s profile more prone to receive the proposed content or Video message.

The True Real Time delivering technology allows the predictive selection of advertising and editorial contents best suited to the characteristics of the audience. This allows Shiny to optimize an advertising campaign successfully by offering the necessary tools to deliver video ads “targeted” for a selective audience.

The system offers different types of targeting, in accordance with the different statistical profiles:

  • Socio-demographic statistical data, such as gender and age group
  • Statistical data based on the size of the family unit and on the probability of pets ownership
  • Matrix of interests based on the 357 taxonomic categories of the IAB
  • Predictive data linked to the statistical probability of buying intentions in a particular time of the year

The development of Real Time Audience Analytics technologies allows to:

  • Direct ADV messagges consistently with the topics covered by the site
  • Direct ADV messages in accordance with the desidered socio-demographic statistical targets
  • Maximise the interaction attitude of the visitors
  • Generate more revenue and ensuring the Publishers the maximum economic results that can be obtained from their digital initiatives

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